Monthly Archives: April 2008

Thoughts for Today

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(From an email posted to the Old FEN’ers Website – yeah, I’m just warped enough to find them amusing!)

Birds of a feather flock together and crap on your car.

When I’m feeling down, I like to whistle. It makes the neighbor’s dog run to the end of his chain and gag himself.

A penny saved is a government oversight.

The real art of conversation is not only to say the right thing at the right time, but also to leave unsaid the wrong thing at the tempting moment.

The older you get, the tougher it is to lose weight, because by then your body and your fat have gotten to be really good friends.

The easiest way to find something lost around the house is to buy a replacement.

He who hesitates is probably right.

Did you ever notice: The Roman Numerals for forty (40) are ‘ XL.’

If you think there is good in everybody, you haven’t met everybody.

If you can smile when things go wrong , you have someone in mind to blame.

The sole purpose of a child’s middle name is so he can tell when he’s really in trouble.

There’s always a lot to be thankful for if you take time to look for it. For example I am sitting here thinking how nice it is that wrinkles don’t hurt.

Did you ever notice: When you put the 2 words ‘The’ and ‘IRS’ together it spells ‘Theirs.’

Aging: Eventually you will reach a point when you stop lying about your age and start bragging about it.

The older we get, the fewer things seem worth waiting in line for.

Some people try to turn back their odometers. Not me, I want people to know ‘why’ I look this way. I’ve traveled a long way and some of the roads weren’t paved.

When you are dissatisfied and would like to go back to youth, think of Algebra.

You know you are getting old when everything either dries up or leaks.

One of the many things no one tells you about aging is that it is such a nice change from being young.

Ah, being young is beautiful, but being old is comfortable.

First you forget names, then you forget faces. Then you forget to pull up your zipper.
It’s worse when you forget to pull it down.

Long ago when men cursed and beat the ground with sticks, it was called witchcraft.
Today, it’s called golf.

You Gotta Want It

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This post over at Wizbang by Jay Tee (one of the only bloggers I still read regularly) received this response from me:

I joined the AF in ’84 and retired just last year. My entire time was spent with people who wanted and deserved to be in the military.

The reason we’re the best is that we have people who want to be the best.

I stopped in at the Marine Recruiting office in ’84 and the recruiter looked up from his paperwork.

Marine: You want to be a Marine?
Timmer: I’m not sure, I thought we could talk about it.
Marine looking back at his paperwork: Come back when you’re sure, you gotta want it.

It’s THAT attitude that makes our fighting force the best in the world.

But it’s not 1984. Back then, the Marines and the Army had lower academic requirements and the Air Force and the Navy had lower physical requirements.

All the branches in this decade require a higher level of brain power than ever before simply because of the technology involved with fighting. All of the branches in this decade require a higher level of physical ability because of the deployment requirements and the fact that each and every member of the armed forces could be a combatant.

One thing that still holds true, is you HAVE to want to live that life. You HAVE to want to be the best to make it.

One of the reasons I retired was that I recognized the simple reality that I was getting older and that I was at the point where I was going to get in the way instead of leading the way. The draft would simply ensure that you have people who don’t want to lead, don’t want to follow, but would simply be in the way. It’s a recipe for failure.

The Producers – Euro-Style

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So my first reaction to this story was a jaw-dropped five minutes of boggle-eyed amazement. The second was to double check – this wasn’t an intricate send-up by the Onion, or Iowahawk? April Fool’s day was almost two weeks ago, admittedly… but no, it appears to be a completely straight – in the sense of being accurate, not in the sexual sense – news story.

Third reaction – wow, what a horrible thing to do to a poor unsuspecting little Verdi opera. That rumble you hear for south of the Alps? That must be the great maestro himself, revolving in his grave at a couple of thousand RPMs. Hook him up to an electric generator, you could probably power a couple of good-sized American suburbs, or maybe all of North Korea with the resulting output. This is just the latest manifestation of a depressing and currently fashionable penchant for staging operas and incorporating trappings and conventions taken cafeteria-style from an assortment of sources, to include gangster movies of all ages, S&M porn flicks and bloody violence a la Peckinpah or Tarantino…no matter how unsuited the opera is to that sort of artistic vision, or how much violence it does to the plot, or the characters. (more here)

It seems to be the ultra-trendy thing in Europe, apparently; it doesn’t seem to have caught on much in the States, where an opera house actually depends on appealing to the subscribers, season-ticket holders and the audience in general. We’re… umm, kind of traditional, that way. Generally the people who want to revel in gangster movies, S & M porn flicks or whatever, can get their fix somewhere else than the stage of the Met or the Houston Grand.

You’ve got to hand it to the director of this 9/11 Masked Balls-up, though – for sheer Teutonic thoroughness in including every single stupid, tired and overworked anti-American trope in the eu –repertoire: ugly naked people in Mickey-Mouse masks, same old anti-capitalist political posturing, Uncle Sam and Elvis impersonators… the whole ugly collection, calculated to demonstrate American vulgarity and European cultural superiority and creativity. I’m imagining the creative types sitting around, brainstorming and shouting out their ideas for every element and laughing their asses off the whole time at the credulity of their audience. It would be reassuring to think this was some kind of ‘Producers’ type scheme, to deliberately create a production guaranteed to go down in flames on opening night, but apparently not. According to the linked story, it’s sold out, or near to being so.

Ah, well – the next time I read of some euro-snot looking down his artistic nose and condemning Americans for being crass and vulgar and generally uncaring of our artistic heritage, I shall think of this production… and laugh, and laugh and laugh.

Guest Post – Who’s Afraid of the Big Bad Amazon.com

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(Although the following appears with my name on it, ths is actually a guest-post by another IAG member, who did a lot of numbers-crunching and came up with some recommendations: Michael S. Katz is an attorney, editor-in-chief of Strider Nolan Publishing, board member of the Independent Authors’ Guild, and author of the comedy novel Shalom On The Range Take it away, Mike!)

Amazon.com recently announced a new policy requiring all Print On Demand authors to use Amazon’s own printing company, Booksurge, in order to be sold through Amazon. Many POD authors and publishers are understandably upset by this, as this can only serve to cost the authors money, and cost the printing companies business. But in terms of Amazon’s market share, how much business are we actually talking about?

WHO’S ON FIRST?

Sales of books totaled $2 billion in 2000, at which time on-line sales made up between 7.5% and 10% of that total.1 Amazon and BN.com now account for more than 85% of online book sales.3 Recent data shows that Amazon’s book sales are approximately four times that of BN.com,4 and Amazon has a 70% share of the Internet book market, so this translates into a 15 to 17.5% market share for BN.com.5

Amazon’s total sales in 2006 were $4.63 billion, but this includes books, music, and various other items, including a lot of high-end electronics, jewelry, and the like. Barnes & Noble actually outsold them at $4.68 billion (and they were basically limited to books, music and movies), but their on-line presence had only $477 million in sales. Why are people flocking to Amazon over BN.com?

A LOT TO RECOMMEND IT

A lot of it has to do with programming. Amazon has a reputation for being the best at tracking customer habits, having collected information longer and used it more proactively. Over the years they have collected detailed information about what its customers buy, considered buying, browsed for but never bought, recommended to others, or even wished someone would buy them.10 Amazon uses this information to calculate recommendations that boost sales.

In the entertainment industry, recommendations are a remarkably efficient form of marketing, as they enable films, music and books to more easily find the right audience.9 For example, the book Touching the Void, a tale of a mountain-climbing tragedy, was released in 1988 to good reviews but modest success. In 1998, the book Into Thin Air, about another mountain-climbing tragedy, was released and became a bestseller. All of a sudden, people began buying the older book again. Touching the Void began to be displayed side by side with Into Thin Air, and actually wound up outselling the newer book. How did this happen? Chris Anderson, author of The Long Tail, attributes this to Amazon.com recommendations. Amazon’s programs note buying patterns and suggest similar books to readers. Some people follow the suggestion, enjoy the book, and post excellent reviews. These purchases and reviews lead to more sales, more recommendations, and the cycle continues.9

Readers’ reviews also stimulate sales, although moreso on Amazon than BN.com. One study (Chevalier and Mayzlin) examined how sales on both sites correlated with number of reviews and customers’ ratings.12 They determined that a good review will increase the number of books sold, although with much greater effect on Amazon than BN.com. A bad review has a greater effect than a good one, based on the assumption that many 5-star reviews are believed to be “planted,” whereas 1-star reviews are seen as more legitimate.12

GETTING FROM POINTS A(MAZON) TO B(ARNES & NOBLE)

How do prices compare between the big two? A study (Chevalier and Goolsbee) collected Amazon and BN.com data for 18,000 different books during three different weeks in 2001. They determined that there was significant price sensitivity for online book purchases at both sites. But the demand at BN.com was much more price sensitive—both to its own prices and to Amazon’s prices—than at Amazon.4

A one percent increase in a book’s price at Amazon reduced sales by about 0.5 percent at Amazon but raised sales at BN.com by 3.5 percent, implying that (based on the 4-to-1 ratio in sales) every customer lost by Amazon instead bought the book at BN.com. Conversely, raising prices by one percent at BN.com reduced sales about 4 percent but increased sales at Amazon by only about 0.2 percent.4 Therefore, a customer lost by Amazon would usually wind up buying the book at BN.com, whereas a customer lost by BN.com would not necessarily go to Amazon. If BN.com keeps its prices right, they can steal away a lot of Amazon traffic.
Continue reading →

A Real Arthur

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It was raining this morning. A storm front blew in to South Texas in the wee hours, a cool breeze and the patter of rain in the dark. Spring has been warm this year; sometimes up into the high eighties, where it begins to verge on being hot, rather than just pleasantly temperate. When everyone starts to think seriously about using the AC – that’s when we know in South Texas that it’s summer. I refuse – it’s only April, for pete’s sake!

We need the rain, though; it would be pleasant to have a repeat of last year, where it rained, drizzled, showered, spat, poured, misted or came down in buckets more or less constantly all through spring, summer and fall with the pleasing result that most of Texas was as green as Ireland is legendarily supposed to be and the wildflowers lasted all through summer… but I have a book-signing this afternoon at the Twig Bookstore on Alamo Heights. If it’s still coming down in buckets this afternoon, Blondie and I will be sitting there with a stack of books on a little table, embarrassingly doing nothing much for two hours but look at each other.

For all that they call it “Alamo Heights” certain streets in it are notoriously flood-prone; a better excuse for many residents to drive 4WD sport-utes than most people living in top-crust old-money suburbs have. I’m not yet in the Phillippa Gregory class of historical novel-scribblers, for whom the usual fans would turn out for a signing in anything up to and including a hurricane. I’m afraid that a mild drizzle by this afternoon will be enough excuse to keep readers away!

Sales of “Truckee” trickle along in a steady little stream, by the way. With luck that will increase, as a couple more reviews come meandering in. The Historical Novel Society has a copy for review… with a six-month window, so around about any time now…I also entered it in two independent book contests; the IPPY and the Writers Digest Independent Book contest. Entry fees for those two contests are there mainly to winnow the field slightly. Placing among the honorable mentions or higher means a nice bit of exposure and hopefully some more sales, all of which will go to fund the next book.

I have about decided to go ahead and shoot for December, 2008 as a date with Volume 1 of the Adelsverein Trilogy will be available. It’s pretty much edited and polished to a fine glossy gleam. I am coming down the home stretch of the first draft of the final volume, about six chapters or so from completing something that I began scribbling notes and outlining in October of 2006. I think of the initial research and chapter outline as sort of the skeleton of the book. The first draft is creating and applying the innards and flesh. That’s the slow and exciting part, because that’s when the characters come to life, some of them even developing a stubborn will of their own. Revising and editing – that’s like a little bit of nip and tuck there, a nice bit of couture styling there, a touch of makeup and a flattering hairstyle… and there you are.

This one will be a much easier sell in Texas – and I’ve already been told that most of Gillespie County will want to buy copies, just to see if I have worked in their ancestors. (I probably have, even if only in a brief mention.) I’ll be a bit down, when I finally finish the last revisions to “Barsetshire with cypress trees and a lot of sidearms”. I’ve been living with the characters for a year and a half, they’re real to me and I am nearly done with them now, and ready to set them loose on other people.

Blondie is already asking me, what the next book project will be, and I keep saying that I don’t know. She says I should stretch myself, and do a kid’s adventure set in ancient Britain, about three children who escape the massacre of the Druids by the Romans.
I just don’t know… but I’ll know it when I see it. Another relatively unknown story, for sure, something that reclaims an honorable past. Any suggestions?

The Joy of Lex

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Odds on, the first thing that anyone walking into any of the various places that I have lived- starting with the enlisted barracks in Japan in those dear distant days when female troops lived in a female-only dormitory was something along the lines of “Gosh – have you read all of those books?” To which the answer was some kind of polite rephrase of “Of course I bloody have! Did you think I had put them up as decorating elements?!!”

Yes, I have books. Lots of books; books in the bedroom, books in the den, books in the hallway, books in the living room and even a shelf of them in the kitchen – what better place for the cookbooks, pray tell? There aren’t any in the bathroom; first of all, the light isn’t that good and secondly there isn’t any place for shelves.

I used to buy books that I liked, just so that I could have copies of my own, which I could read any time I felt like it. Then I wound up overseas, where English-language bookstores were few and far between, and the Stars and Stripes Bookstore was pretty limited; if you saw it there and thought you might want to read it – better buy it quick, because it wouldn’t be there next time, and even though the base library did their best – well, there were other seriously committed readers out there. (When I moved from Spain, the packing crew had a pool going, on how many boxes of books there would eventually be; 63 and no, I don’t know what the winner got. Probably had many cervezas bought for him, after they finished nailing up the packing crates.) And then I came home, and discovered second-hand stores and services like Alibris, and the online behemoth which must not be named because they are behaving like total d**ks in regard to POD publishers… oh, off-topic. Never mind. Books, the topic was books, the love for (or addiction to!) and constant acquisition of such.

Now, I review books, for Blogger News Network, and for iUniverse Reviews, with the result that I get a constant trickle of books from other writers asking for reviews through the Daily Brief or the IAG. But writing books myself is another splendid excuse for buying more; for the research, you see. The shelves of my writing desk (built by Dad for Blondie’s use, but too big for her room) are now crowded with Texiana and various books on aspects of the Old West. I had a fair number of them already – it’s as if I knew there would be an eventual use for that Time Life series about the Old West. It’s not so much the text in that case, but the pictures.

Blondie and I went to the library book sale on Saturday, at the Semmes branch on Judson road. There’s always a crowd for this, the room where the sale is set up almost instantly achieves a ‘black hole of Calcutta’ degree of heat and overcrowding. Fortunately, most of the people lined up for admittance –many of them armed with large plastic tubs and canvas shopping bags – are intent on the novels or the children’s books. I am on the lookout for more Texiana and western stuff – especially with illustrations, especially with contemporary – that is contemporary 19th century artists. I need pictures of all sorts of things; horses and wagons, of old forts and plains river valleys covered with buffalo herds, of buildings and animals and people, something for my imagination to fix upon, so that I can build all the other living elements around it.

I scooped up a couple of prizes almost at once – Don Troiani’s American Battles and a thick coffee-table treasure-trove called “The Art of the Old West: From the Collection of the Gilcrease Institute” which has color plates of practically everything, and a collection of Frederic Remington’s black and white magazine illustrations – all for considerably under 20$.

There’s enough pictorial stuff in those books alone to start me off with ideas for another book of my own. My only problem is that I am running out of shelf-space for all of my necessary research materials – but it’s a happy problem.

(Cross posted at the IAG Blog)

Big Screen and Operatic

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Being a child of the later baby-boom, of course I remember seeing Charlton Heston on the big screen – the very big screen at the drive in, when Mom and Dad packed JP and Pippy and I into the back of the trusty jade-green Plymouth station wagon for an evening at the double-feature. We were all in our pajamas for this sort of excursion, with our pillows and blankets in the back; lamentably, we usually fell asleep before seeing very much of the first feature, let alone the second.

But I do have a hazy memory of him as El Cid, in desert exile, seen through the windshield of the Plymouth, between Mom and Dad’s heads, as “Ben Hur” – especially the bone-crunching chariot race – a very much better one of him as Moses in “The Ten Commandments” – this one at one Pasadena’s gloriously ornate picture palaces, and of him as the devious and worldly Cardinal Richelieu in Richard Lesters’ Three Musketeers and Four Musketeers. Mom always said it was because of his background in classical theater, that he could swish about in historical costume so convincingly.

So, he was about the biggest star that any of us had ever heard of, when he came to Zaragoza, Spain sometime in the late 1980s, and the Public Affairs office informed us that we had a chance for an interview. We were all of a twitter; Zaragoza was kind of a backwater – I used to compare it to Bakersfield – and whereas it had a lovely old downtown, a cathedral (two cathedrals), a Roman bridge and a Moorish castle, practically everywhere else in Spain had better, more beautiful, more historic and better preserved. Our radio and television broadcasters there had practically no chance of doing celebrity interviews; I saw more interesting and famous people come through Sondrestrom, Greenland than I ever did in Zaragoza.

What was he doing in Zaragoza, of all places? Filming the commentary for this program series, on location in the old Alcazar; of which he said jokingly during our interview that it was practically the only castle in Spain that he hadn’t been to before. We were the only news outlet to get a TV interview with him on that trip; he was terribly busy with the location shoots, and it wasn’t the sort of enterprise that needed additional publicity anyway. We all liked to think that it was because of his service connection that we even got in the door. He couldn’t have been more gracious or considerate to our two nervous young airmen who shot the interview.

No, I did not do the interview; I came up with the questions for our staffer to ask, since the ones suggested by the Public Affairs officer were embarrassingly amateurish. We all watched the raw video of the interview afterwards and marveled – because he was a pro. We could use practically every second of the footage we taped, he was that good. Most people we did interviews with were nervous, fidgety and stiff. They radiated discomfort; it came off them in little wavy lines that you could almost see, like those used in cartoons to signify a stink. We usually had to spend a lot of time putting them at ease, and a lot of video time and editing to just get something useable that didn’t make them and us look like idiots.

But Charlton Heston sat still, graciously playing to the camera – (Of course! He was an actor!) – he didn’t fidget nervously. His responses were thoughtful, smooth, as composed and literate as a small essay or sonnet. No awkward umms and pauses, no false starts; he was at ease, completely comfortable and polished to a high gloss in a way that most of us- even those who had interviewed various currently popular celebs before – had never seen. He wasn’t just a star –besides being a military veteran, he was a total pro in a way that you rarely see these days.

(Note – I am a bit off Amazon.com, and protesting their recent decision to pressure POD publishers into using their print service by sending all my links for books and DVDs to Barnes and Noble. Take that, Jeff Bezos!)

Goodbye, Moses

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Charlton Heston has passed away, at 84 years of age.

source

Heston lent his strong presence to some of the most acclaimed and successful films of the midcentury. “Ben-Hur” won 11 Academy Awards, tying it for the record with the more recent “Titanic” (1997) and “The Lord of the Rings: The Return of the King” (2003). Heston’s other hits include: “The Ten Commandments,” “El Cid,” “55 Days at Peking,” “Planet of the Apes” and “Earthquake.”

He liked to the cite the number of historical figures he had portrayed:

Andrew Jackson (“The President’s Lady,” “The Buccaneer”), Moses (“The Ten Commandments”), title role of “El Cid,” John the Baptist (“The Greatest Story Ever Told”), Michelangelo (“The Agony and the Ecstasy”), General Gordon (“Khartoum”), Marc Antony (“Julius Caesar,” “Antony and Cleopatra”), Cardinal Richelieu (“The Three Musketeers”), Henry VIII (“The Prince and the Pauper”).

And here’s something you don’t often read in an actor’s obit (emphasis mine):

Calling himself Charlton Heston from his mother’s maiden name and his stepfather’s last name, he won an acting scholarship to Northwestern University in 1941. He excelled in campus plays and appeared on Chicago radio. In 1943, he enlisted in the Army Air Force and served as a radio-gunner in the Aleutians.

In 1944 he married another Northwestern drama student, Lydia Clarke, and after his army discharge in 1947, they moved to New York to seek acting jobs.
(snip)
Besides Fraser, who directed his father in an adventure film, “Mother Lode,” the Hestons had a daughter, Holly Ann, born Aug. 2, 1961. The couple celebrated their golden wedding anniversary in 1994 at a party with Hollywood and political friends. They had been married 64 years when he died.

Godspeed, Chuck. Thank you for your service to your country during the War, and for your faithfulness to your wife and family, as well as for your contributions to theater, film, and television.

Dear Telivsion Networks

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Thank you so much for putting my favorite shows online.  Once I found out my cable company was charging me $20.00 a month for the “convenience” of a DVR I dropped it like a sammich with a roach for a garnish.  I work nights.  It’s nice that I can watch a show after it’s run without having to set up an old VHS recorder.

The Advance of the POD People

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Here we are, after a week of the Great Amazon-Booksurge Kerfuffle of 2008; wherein the great 800 pound gorilla of internet retailing has strong-armed various small POD (publish on demand) houses into having any of their books sold through Amazon printed for delivery to the customer by Amazon’s in-house print division. They did this by the simple expedient of threatening to ‘turn off’ the Amazon “buy” button for those authors who publish through those POD houses. Essentially, the book would still be there on the Amazon page… but if you wanted to actually to buy, you’d have to go through one of the secondary vendors… and it wouldn’t qualify for the free Amazon shipping. And having Amazon do the printing – through a POD publisher notorious among the cognoscenti for shoddy work – and charging for it, chipping away even further at author royalties… the fur is still energetically flying among the book-bloggers and writers’ discussion groups. It was the blatant bullying of the Amazon/Booksurge reps which got up peoples noses the most. Honestly, it’s as if they never heard the old saying about catching more flies with honey than with vinegar.

Scroll down for my previous posts on this – and check out this page of updated information from Writers Weekly is here Oh, goody, the American Society of Journalists and Authors is adding their voice to the mighty chorus! This doesn’t look like it is going to die a quiet death and very soon, as much as Amazon probably hopes it will.

Now there seems to be a lull in the storm while everyone takes stock and figures out what to do next. Although my publisher, Booklocker, has declined the offer of a contract for Amazon-Booksurge’s services with the vigor and force of a concrete block thrown through a plate-glass window – indeed has taken a very prominent place in aggressively reporting on the tidal wave of criticism crashing upon Amazon.com as well as practically surfing on the leading edge, “To Truckee’s Trail” is still available through Amazon. (No link, I’ve sworn off Amazon for the moment!) To the best knowledge of the other IAG members, no one’s buy buttons have been turned off, and we have member-writers published by just about all of the various POD houses. The fury continues unabated, though – and it’s hard not to imagine various lawyers hastily brushing up on various anti-trust regs and laws though. And whatever in-house emergency meetings at Amazon this week must have been eventful. Oh, to have been a fly on those walls!

Standing back and taking a long look, and considering other developments though – as the release of the handy-dandy-Espresso Book Machine and perhaps this kerfuffle-du-jour is just one more of those harbingers of change in the world of books and publishing. Everything changes, nothing stays the same for long. Having been hanging out in among the book blogs and in the author discussion groups for the last two years has been enlightening. Many of the other writers in the IAG have been in and around the writing game for years . They don’t have the five-figure royalty checks – if they did, they wouldn’t be hanging around in the discussion group skulling out ways to market their books if they did. But what I picked up, over and over again was a feeling that for most writers, the way the literary industrial complex is set up… it just was not working, and not working in a big way. This guy (now on hiatus, unfortunately) was a shrewd and extremely knowledgeable insider.
This blogger is another: and what they were saying was confirmed by the writers that I met in putting together the IAG; which is that it is nearly impossible for interesting, genuinely original books with niche appeal to even slip in over the transom at traditional publishers.

If you aren’t an established best-selling writer already, forget trying to break into the club. Still, there were all sorts of interesting bits of knowledge floating around – like the day of big advances from a publisher is probably over. And if you do get one, you might have to pay it back if the book doesn’t sell. And that more and more publishers were using print-on-demand, for exactly the quantities needed, rather than print a warehouse full of cheap copies that would be remaindered and pulped. And all but the very top rank of best-selling authors had to go out and do their own marketing, organize their own signing events.

In the light of all that, I speculate that Harper Collins’ new imprint is trying to tap into the indie-author and POD paradigm. From what I can make out of this story and from some of the IAG group discussions, it all seems like Harper Collins is having a go at what we’ve been doing with our various POD houses – Booklocker, and iUniverse and all the rest for the last couple of years. We’ve saying with varying degrees of desperation, hope and passion that big publishing just couldn’t go on the way it has been; it had to change, or go down. Now we see the very first cracks in the wall of Things as They Are, and hope that the paradigm shift has really and truly happened.

One of the big traditional publishers is tentatively trying out something new, and trying out what indie writers have been doing in the last five years. Why, yes, I think I’ll have a drink, so that I can toast to them.

And to myself – I sold a copy of “To Truckee’s Trail” to a contractor doing work on a house in my neighborhood, and two copies to co-workers at one of my jobs. There is a reason to keep a box of copies and a fistful of promotional materials in the car, you know!