Apple is displaying their notebooks in front of a lifesize wallpaper of a library shelf, with the slogan “the only books you’ll ever need.” What a load of crap. John Resig at Flickr has more photos.
Hat Tip: Virginia Postrel
4 Comments
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That ad campaign is enough to convince me to never buy their products.
Comment by Kayse — 20050731 @ 0653
Instant gratification at its best and worst. In twenty years todays youth will be doing it all with electronic devices. It is too bad for them. Missing out on the heft of a novel, the texture of the pages. Holding the next page between your fingers as you finish the pervious page, anxious to flip it and find out what is on the other side. Being able to pick up your book and go outside into the sun when the world you are reading can be so dark. Not worrying about battery life or wether you might drop it or get it stolen. Yes there will be no need to walk up to your bookshelf and look upon all those old friends and spend thrity minutes deciding just which one you are going to pick and spend the rest of the day with. To bad for them.
Comment by chaz — 20050801 @ 0720
Reading for pleasure is a dying art.
Comment by Cpl Blondie — 20050801 @ 1431
I don’t see the problem. It’s a joke.
Joke. You see? Funny. A play on words, as they say.
Comment by Sigivald — 20050802 @ 1216