Oh, Give Me A Break, You Booze Pimps

Posted on by

I just saw a commercial, sponsored by Anheuser-Busch, which touted beer-drinkers as “the nation’s best moderators.” Oh, give me a break.

Survey after survey has shown that, even among hard-core boozers, those with the greatest tendency towards moderation are those who drink it “straight”, or nearly so – “say, scotch-on-the-rocks, or a very-dry-martini.”

The fact is, the harshness of high-proof beverages produces a self-moderating effect. Save for a few real zoners, the hard-core drinkers consume at 30 proof or less.

4 thoughts on “Oh, Give Me A Break, You Booze Pimps”

  1. Hi Kevin- I owe you e-mail – big time! I’m sorry I’m late! Forgive me. Soon!

  2. “Save for a few real zoners, the hard-core drinkers consume at 30 proof or less.”

    You’ve never met my family, or indeed, the entire Germano-Polish population of northern Wisconsin.

  3. MMMMM! A Bombay Saphire martini, no vermouth with a couple of onions and olives! Yes, you are right. All of the hardcore drinkers I have ever known (including two very bad alcoholics)have all been beer drinkers.

  4. You expect something different from one of the greatest marketing departments in the nation?