I just saw a commercial, sponsored by Anheuser-Busch, which touted beer-drinkers as “the nation’s best moderators.” Oh, give me a break.
Survey after survey has shown that, even among hard-core boozers, those with the greatest tendency towards moderation are those who drink it “straight”, or nearly so - “say, scotch-on-the-rocks, or a very-dry-martini.”
The fact is, the harshness of high-proof beverages produces a self-moderating effect. Save for a few real zoners, the hard-core drinkers consume at 30 proof or less.
Hi Kevin- I owe you e-mail - big time! I’m sorry I’m late! Forgive me. Soon!
Comment by Jude — 20050630 @ 2015
“Save for a few real zoners, the hard-core drinkers consume at 30 proof or less.”
You’ve never met my family, or indeed, the entire Germano-Polish population of northern Wisconsin.
Comment by Stryker — 20050630 @ 2026
MMMMM! A Bombay Saphire martini, no vermouth with a couple of onions and olives! Yes, you are right. All of the hardcore drinkers I have ever known (including two very bad alcoholics)have all been beer drinkers.
Comment by chaz — 20050701 @ 0711
You expect something different from one of the greatest marketing departments in the nation?
Comment by Timmer — 20050701 @ 0751