11. April 2018 · Comments Off on Whither Social Media · Categories: Ain't That America?, Fun and Games, Geekery, Media Matters Not

Damned if I know, as my educated guess as a long-time milblogger is probably about as good as yours. I never had a Myspace account – too busy with the original milblog, I guess, to be aware of or want to participate in any of the original or prototype Facebook iterations. Never got into Twitter, although I do have a barely-used, and all but neglected account, which I am camping on, since there is another author Celia Hayes out there, who likely would scoop it up, as soon as I vacated that account. (Yes, I am, spiteful that way. That other Celia apparently never did a google-search, upon deciding to publish her contemporary rom-coms. There is such a thing as due diligence…)

See – I am a long-form blogger. There are those of us whose skill is witty epigrams, or slashingly vicious put-downs on a daily basis. Mine is not; I prefer to open up a document, meander at my own pace, and then hit “publish.” Tedious, I know, for those readers with the attention-span of a gnat, but my most intense literary influences where those of the Victorians, who wrote complicated sentences, some of them lasting for at least a quarter of a page, if not for longer. My sense of humor (as well as my tastes in architecture) was set in stone by the influence of a book in the parental collection: Osbert Lancaster’s Here of All Places, who was at least as good as a cartoonist as he was a wordsmith, if slightly ponderous and wonderfully dry.

When I began seriously scribbling on more than a weblog around 2008, I began connecting with other independent writers; the largest congeries of us assembled at first through an Amazon discussion group, swapping experiences, opportunities, and advice on marketing our books. A good many in the group had been on the fringes of traditional publishing in various editorial or technical capacities. Their experiences and insights into the dark heart of what I took to calling the Literary-Industrial Complex were invaluable to the rest of us.

In the light of recent events, one of those pieces of marketing advice has proven to be quite prescient: that is, utilize social media as you must – but don’t bet the farm on it. One should not put all of one’s hard-written content into a basket controlled by others; suck up the expense of your own website, mirror-post your content – because, if for some reason, the social media platform goes under, or takes against you, all your work can and will be lost. YouTube, Facebook, Twitter – all easy, popular, convenient … but when – when, and not if – the politicized and mostly left-of-center providers of the service decide to shadow-ban, demonetize or close your account, you will be stuck. I had a good three or four years’ worth of archive posts on Open Salon, which evaporated into the ether, when Open Salon had their plug pulled by management. Didn’t lose much, save for some of the connections, when that platform went down. I do have a Facebook account for myself as an author, and for several other of my enterprises – not that I post, connect to, or repost anything but the most neutral and anodyne materiel on them. I came into this internet game with a sense of probity already hard-learned, having as a military broadcaster to always consider what I said, wrote, and posted, from the public affairs point of view. Once what you have said on air – it’s out there. No reconsideration can draw it back or erase any line of it.

The social media oligarchs who control such venues have decided – for whatever reasons – to get in touch with their militantly liberal side, consigning better than half the country to perdition and obscurity. I have no idea why, although I can guess at a few possible motivations. Are they so thickly insulated in their bubble of the like-minded that they are genuinely baffled at the existence of conservatives of any stripe? Are they frightened; scared out of their wits at that straw-other built up in their own minds, and hysterically lashing out at the perceived threat by calling it hate speech, or terming conservatives a threat to the community? Or are the social media lords and the media nobility vengefully blaming half the country for not obediently falling into line and voting for Hillary, and punishing the outspoken for our lack of faith in Her Inevitableness?
And what action can we take in response? Can we switch to gab.ai from Twitter, MeWe from Facebook, post to Vimeo instead of YouTube, or explore other alternatives? Will a substantial shift to alternate social media platforms have any effect on oligarchs like Zuckerberg? Discuss.

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